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Design Strategy

21st Century Design: Circular Economy

March 11, 2019

A couple of weeks ago, we explored how design could help mitigate the alarming 21st century problem of poor emotional wellness. Today we’ll take a loo...

Brand Strategy

KAAV: At The Intersection of Wildlife, Luxury & Sustainability

February 27, 2019

Wildlife awareness and wildlife conservation are key to developing a sustainable future. In honour of World Wildlife Day which is this Sunday, Zeitgei...

Design Strategy

Bedroom Design Tips For Better Sleep

February 20, 2019

Do you have trouble falling asleep at night? You’re not alone. A survey conducted by Nielsen a few years ago, found that 93% of the 5000+ people surve...

Design Strategy

21st Century Design: Emotional Wellbeing

February 13, 2019

The 21st century has brought with it an unprecedented surge in emotional and mental health issues and an article by Sarah Rich, Editorial Director at ...

Brand Strategy

Brand Promise – Why Your Brand Needs One

January 30, 2019

Ferrari was just ranked as the world’s strongest brand (not to be confused with the world’s most valuable brand, which is Amazon) in Brand Finance’s a...

Design Strategy

Designing For Inclusivity: 3 Tech Enabled Products We Love

January 16, 2019

The recent past has seen many companies, big and small, leverage on the rapid advancements in artificial intelligence, voice recognition, computer vis...

Brand Strategy

Graphic Design Trends: 2018 and Beyond

December 26, 2018

The end of the year is always a good time to take a look at trends that dominated the year gone by. While 2018 has been an exciting year in graphic de...

Space Design

World Architecture Festival – An Insight

November 27, 2018

Today sees the launch of the 11th World Architecture Festival (WAF), in Amsterdam. For the past ten years, this festival has been one of the most impo...

Design Strategy

Tech and Design: What’s Happening Across Industries?

November 21, 2018

At the intersection of technology and design lies a huge potential to create meaningful solutions. In last week’s article, we briefly explored some of...

Design Strategy

Tech and Design: What Does The Future Hold?

November 14, 2018

Twenty years ago we sat on the cusp of the mobile phone revolution. The advancement in technology at the time opened up endless possibilities for desi...

Space Design

Design Tips For A Small Startup Office

October 11, 2018

As a startup, you probably have a lot on your plate – you need to be creative, work hard, motivate people to do a lot with a little, and work ag...

Brand Strategy

Branding For Social Impact: The Invisible Blue Campaign

October 1, 2018

A few weeks ago, we featured an article that highlighted 3 excellent examples of brands that had been redesigned for enhanced impact. In the same vein...

Design Strategy

Designing For The Future – What Does It Mean?

September 20, 2018

“As human beings, we are vulnerable to confusing the unprecedented with the improbable. In our everyday experience, if something has never happened be...

Design Strategy

It All Begins With Empathy: Designing For Social Impact

September 14, 2018

In a recent article entitled 5 Things To Keep In Mind When Designing For Social Impact, Tabitha Yong rightly pointed out that “too many designers use ...

Brand Strategy

Reimagining Brand Identity For Impact – 3 Examples

August 30, 2018

The goal of Design Thinking is to develop solutions that create value within a given context. As science advances, perceptions change and progress tak...

Business Tips & How To's

Best Architects In India: Insightful Tips to Finding Yours

August 6, 2018

The journey of finding YOUR designer for your dream home or office space, starts with their portfolio. If their style speaks to you, that’s what is pr...

Business Tips & How To's

5 Ways To Become More Creative

July 31, 2018

Regardless of the kind of work we do, creativity is the spice of life and we must strive to extract its essence everyday. But not all of us are built ...

Space Design

How To Design An Office That Stimulates Creativity

July 24, 2018

When it comes to the working world, should spaces that encourage creativity only be reserved for the offices of designers, inventors and other discipl...

Space Design

Modern Architecture In India: An Introduction

July 13, 2018

Modernism as the preferred choice of design and expression in India still has a long way to go when compared to Western countries. However, there are ...

Brand Strategy

The Story, The Space & The Stomach – Kaze, Bangalore

July 10, 2018

Human beings are built on connections. Think about how many connections the human body alone has!. And then think about how human beings cannot surviv...

Design Strategy

Designing User-Centric Solutions: The IDEO Way

July 6, 2018

In the article we published last week we talked about how and why Zeitgeist incorporates the Design Thinking framework while designing solutions. But ...

Brand Strategy

Stylescape – The Upgraded Moodboard

July 4, 2018

Here’s a new word people are warming up to in the graphic design industry – Stylescapes – and this blog is going to talk about how they are used...

Design Strategy

Zeitgeist and Design Thinking – Breaking Down The Framework

June 28, 2018

Zeitgeist is a collective of design thinkers and strategists committed to elevating and enhancing human experiences. To understand how Zeitgeist came ...

Space Design

THE FUTURE OF ARCHITECTURE: Part 1 – Dynamic Architecture

June 26, 2018

What is now proved was once only imagined -William Blake Without imagination, there would be no progress. Architecture has a huge part to play in the ...

Brand Strategy

The Marriage of Brand & Space – Why It Matters

June 21, 2018

At Zeitgeist, we design experiences for people. The best way to do this we feel, is to design a space keeping its “soul” in mind. For a pr...

Space Design

Designing With Integrity – The Wabi Sabi Way

June 19, 2018

Creating a sound photorealistic render involves staying true to a process that keeps the intention of the render in mind at all times. An idea usually...

Brand Strategy

Brand Consultants In India: How To Choose One

June 14, 2018

If your company were a human being, its brand is the element that would be most reflective of its soul. It is this ‘soul’ that presents your company w...

Space Design

CASE STUDY: The Geometrization Of Architectural Form – Islamic Geometry

June 11, 2018

GEOMETRY – Point, Circle, Triangle, Angle, Cube and so on are elements which can be described as vocabulary used to generate more complex architectura...

Business Tips & How To's

How To Create An Effective VC Pitch

June 7, 2018

Once upon a time, you came up with an idea; an idea you just couldn’t let go of; an idea you believed had the potential to change lives through innova...


The Social Factors Forcing Companies To Innovate

June 1, 2018

Two of the major trends of the past decade that have contributed to the rise in the demand for eco-friendly and health conscious products have been su...

Design Strategy

Could Co-Creation be The Key to Positive Social Impact?

May 31, 2018

According to the Center for Social Impact at the University of Michigan: Social Impact is a significant, positive change that addresses a pressing soc...

Space Design

CASE STUDY: The Geometrization Of Architectural Form – Hexagon

May 29, 2018

UNDERSTANDING THE IMPORTANCE OF GEOMETRY IN ARCHITECTURE GEOMETRY – Point, Circle, Triangle, Angle, Cube and so on are elements which can be described...

Design Strategy

The Golden Principles Of Co-Creation

May 24, 2018

Have you been thinking about trying out co-creation at your organisation, but don’t know where to begin? Co-creation as an evolving concept can someti...

Brand Strategy

Brand Development: The Art of Framing the Right Questions

May 23, 2018

A brand is not just its logo. It is an identity; a personality. A ‘brand’ is what makes a consumer your customer. It is an experience that needs to be...

Space Design

Tips On Personalising A Space

May 22, 2018

How do you ensure you will create your Client’s vision, but with your designer touch? EMPATHISE – BRING OUT YOUR SOUL Passion, dedication and de...

Business Tips & How To's

A Small Business Marketing Manager’s Most Valuable Tool

May 18, 2018

WHAT’S UNIQUE ABOUT A MARKETING MANAGER’S ROLE IN A SMALL BUSINESS? In large organisations one is likely to find a plethora of people dedicated to var...

Design Strategy

Co-creation and Technology: The Inextricable Link

May 17, 2018

Technology has become cheaper and thus more accessible over the years. Low cost mobile phones, computers and the Internet, coupled with tools such as ...

Brand Strategy

What Can A Sound Brand Strategy Do For Your Business?

May 16, 2018

In the same way placing a Ferrari logo on an old, beat up car doesn’t make the car a Ferrari, branding is much more than just designing a brand’s logo...

Space Design

CASE STUDY: The Geometrization Of Architectural Form – Triangle & Pyramid

May 15, 2018

UNDERSTANDING THE IMPORTANCE OF GEOMETRY IN ARCHITECTURE GEOMETRY – Point, Circle, Triangle, Angle, Cube and so on are elements which can be described...

Business Tips & How To's

Three Marketing Terms B2B Startups Need To Know NOW!

May 11, 2018

We’re about a month into a new financial year and as the year’s new targets, budgets and strategies come into play, perhaps this is a good time to exp...

Design Strategy

Co-creation: More Than Just A Buzzword

May 10, 2018

In the first of our series on co-creation, we explored in theory why co-creation is the most effective way to foster innovative thinking and design. I...

Space Design

A Reflection Through Jean Nouvel’s Louvre, Abu Dhabi

May 8, 2018

When I started writing this article, I was going in the direction of walking our readers through the Louvre, Abu Dhabi. Then I realised that, thanks t...

Design Strategy

Co-creation: The Effective Approach to Innovative Thinking

May 3, 2018

At the root of good product, service or system design is the desire to create something of use and value to the intended end user. So if your goal is ...

Space Design

CASE STUDY: The Geometrization Of Architectural Form – Circle & Sphere

May 1, 2018

UNDERSTANDING THE IMPORTANCE OF GEOMETRY IN ARCHITECTURE GEOMETRY – Point, Circle, Triangle, Angle, Cube and so on are elements which can be des...

Business Tips & How To's

How To Deal With Fussy Clients

April 27, 2018

When it comes to Space Design, be it architecture, interior design or landscape…..dealing with a fussy client who has fixed ideas and isn’t willing to...

Design Strategy

The Importance of R&D in Design Thinking – Focus Groups

April 26, 2018

Do Focus Groups Still Hold Value?In business development today, design thinking has taken the world by storm. Being a critical process for innovation,...

Space Design

Decor Lessons From The Land of the Rising Sun

April 24, 2018

Zen aesthetic, which is predominant in Japan, draws its form from the idea of unity between the mind, body and spirit. In an article we shared last we...

Space Design

10 Tips For a Photorealistic Render

April 20, 2018

Making a render photorealistic is every 3D artist’s ultimate goal. In every rendering process good lighting and materials are essential. Here are 10 s...