How do you ensure you will create your Client’s vision, but with your designer touch?
EMPATHISE – BRING OUT YOUR SOUL
Passion, dedication and detail will be the driving forces behind every project being a success. When you are designing the project, slip yourself into the Client’s shoes – and often this is no easy task! You have to think like the Client and eat, sleep and breathe like the Client to get the best out of the process. When you have meetings stay focused, attentive and sensitive, make note of phrases or points that stand out and always try to empathise.
BUILD A PERSONAL RAPPORT
Our process at Zeitgeist begins with a few casual meetings over a meal or a cuppa good coffee. Ask what music they like, what their childhood was like, where they grew up and what their interests are – keep it light. Get out of the “professional” bubble if you really want to build a personal rapport with you Client. The key is to get personal!
ADAPT INTO SHERLOCK
Here comes our design questionnaire. Think about how you frame your questions. It’s not just about aesthetic preferences. Get to know your Client’s daily routine, their personal hygiene routine, what they wear during the different times of the day, weekday and weekends. Find out what they enjoy doing with their free time at home and where. The point here is to get to know your Client and your passion will ensure that you go as deep as possible by probing them with the right questions without being afraid of getting too personal.
KEEP YOUR EARS AND EYES WIDE OPEN
The communication process throughout the project is key to ensuring a successful conversion of your Client’s vision. Constant dialogue and encouraging engagements throughout the course of your project with the Client will ensure a successful translation of your Client’s vision. Watch their body language and be a great listener. Keep repeating back to them what they say and summarising your understanding of what they are trying to say.
BE THE GURU
Finally, the binding agent to ensure that you, the designer, are still leading the vision of the project, is to become an encouraging and engaging leader on this journey. Ask what they know about design. Expose them to your understanding of design and lead the way in the process of discovering design.
Founder & Chief – Design Management