Zeitgeist & Design Thinking – The Journey So Far
April 4, 2018 - Design Strategy
I was sitting in my garden the other day and reflecting on Zeitgeist’s journey as a design house. In effect, we have been agile, design thinking and lean from the very beginning without knowing it or being certified for it back then.
Milestone 1: Designing Spaces that Enhance Human Experiences
The journey began with space design and the desperate desire to inculcate an Indian benchmark to global living standards. This came from my years growing up abroad and knowing the difference in how I felt in a well designed space versus one that had little or no expression. A space that had intention had the ability to change my mood and mindset. And as we gravitated to applied learning, life pushed us in the direction of designing spaces to bring the best mood out of the human experience. We began to recognise the value in that feeling and held on to it. We had intention. As we moved toward authenticity it became easier to identify the disconnect in an experience – a story half told.
A space that had intention had the ability to change my mood and mindset…As we moved toward authenticity it became easier to identify the disconnect in an experience – a story half told.
Milestone 2: Infusing Personality through Brand Development
It became evidently clear to me that messages were being interrupted and lost when we didn’t put the receiver first and weave language for a complete understanding. The ability to tell that story became the need of the hour. It didn’t make sense to design the environment without understanding how the personality wove through it. We needed to be more than just one of the best interior designers Bangalore had to offer. And so we began to build the other half that was missing. This was not part of the plan. Just a gut instinct and a chance we took. So we tested. Staying light, we brought in the talent for identity design and very soon began to align on projects from multiple perspectives.
Milestone 3: Using Design Thinking to add Value and Impact
When I looked at the plate it still only seemed half full. How could we integrate these services and create an offering that actually meant something in the long run? I wanted more out of the design process. And as I began to search, my search found me. Design Thinking became the framework I gravitated toward. It had the beginnings of a structure that resonated with me. It put people first. Leaning into this kind of thinking aligned with my sense of purpose and growth.
I was excited to put these frameworks into our processes at Zeitgeist. What would happen if we integrated this kind of thinking into our lean start-up. How much value could we offer? What new ideologies would come out of it? How could we offer strategic design consultancy that added value and impact?
Design thinking….resonated with me…..It put people first.
And so we began to recreate our internal structure around better belief systems, deeper meaning, and higher purpose. Alignment toward this way of thinking is the naturally progressive way and we fit right in. It amazed me to think how far we had come. With a gentle smile it struck me that everything happens by design.Madhuri Rao Founder & Chief Design Strategy
Trackbacks for this post