Business Tips & How To's

Once upon a time, you came up with an idea; an idea you just couldn’t let go of; an idea you believed had the potential to change lives through innovation.

After days, months and years of giving it all you have, it’s now finally time to make your case for why this labour of love of yours is worth it. We get it – it can be nerve wracking.

First, Relax. Take a deep breath and remember what led you to this point in the first place.

Next, here are a few tips that don’t tell you how to make a presentation or whether it should be a ppt, a video with Amitabh Bachchan reading the script or a simple verbal explanation of your idea – you are the best judge of that.

These tips instead offer a process to keep in mind – a process that could help you bring out the heart and soul behind your idea, highlight your commitment to the idea and showcase your ability to pull it all together.

Before you read on, there’s only one more thing left to say……Good Luck!

1. Imagine

Walk the journey in your mind over and over again. Know your story. With an investor you have 3 to 5 minutes. A compelling pitch must have an amazing opener – you have to believe you can change the world.

2. Practice, Practice, Practice

Confidence only comes when you repeat your key points over and over to yourself.

3. Use Tools That Are Readily Available

Dont stress if you don’t know how to use crazy designer tools. Just a simple ppt will do. You’d be amazed at how much creativity you can draw out of it if your brand message is well defined. Remember, if you know what you are trying to communicate, you will be able to put the message across. Just give yourself enough time to visualize the journey.

4. Know Your Potential Investors

Do some research and ask around. Typically you’d look at presenting to 7-10 potential investors, before you decide to reevaluate your presentation. Look for things about your investors that might be interesting vis-à-vis industry – their personality, interests, risk appetite, corporate goals and reputation. Look for things that strike a chord with your business and can anchor down the relationship to things of common interest to drive the vision into the future together.

5. Be Honest

This is one of the most crucial elements of a good pitch and partnership. A seasoned investor will catch the ‘B.S.’ in a second. Relax. If you don’t know, you don’t know. There will always be more to discover

6. Know Your Numbers

An effective pitch is one where you leave your investors with little doubt. Of course he or she will be able to fill in the gaps, but that doesn’t show you in a very good light. Make sure you know your model, its assumptions and future projections inside out.

7. Stay Authentic

It’s easy to get carried away with your ego in the crossfire. Don’t let fear sway you. Be prepared to learn with humility, and always – stay true to your story.

Madhuri Rao
Founder & Chief – Design Strategy